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Plant-based, insect-based, or cultivated meat alternatives—Why do we (not) consume them?

Meat alternatives have become a fixture on supermarket shelves. While people have been consuming plant-based alternatives for a long time, the consumption of insects and, in the future, cultivated meat faces major challenges. What factors drive people to consume meat alternatives? And why do many people still find it so difficult to replace meat in their diet? Personal values, product perceptions, and social influence play decisive roles in our food choices, especially when it comes to replacing familiar products with alternatives. In this article, we thus examine the psychological factors that promote or hinder the consumption of meat alternatives, as well as the barriers that still need to be overcome. / more