In-Mind search

The good, the bad, and the ugly of the Dove Campaign for Real Beauty

... can be viewed as espousing a positive message, with the goal of changing women’s attitudes toward their perception of beauty. ... consumers are also aware of the campaign’s conflicting goal , one that is imperative and alike to all advertising campaigns, which is ... / more

Are voters rational?

... that is, people are assumed to strive toward the goal of making themselves as happy as they can…” (Ehrenberg & Smith, ... / more

Being rational and emotional are not (necessarily) contradictions

... the goals are in conflict people will likely follow the goal that is easiest to bring to mind at the moment ( Skitka , 2003 ). ... if emotion-primes change the relevance of a particular goal , then these emotion- priming studies may be seen as examples of how ... / more

Variety and motivation: The crux to lasting happiness

... our feelings following the attainment of a desirable goal . A study by Dunn, Wilson, and Gilbert (2003) demonstrated that people ... / more

Is banning bossy enough to enact real social change? Celebrity activism and the “Ban Bossy” campaign

... to describe women (banbossy.com, #banbossy). The goal of the campaign is to encourage young women to step into leadership ... / more

Why Madonna was right: Music really does make the people come together

... choirs or orchestras, individual players share the common goal of creating a collaborative performance. In psychological terms, having such a collective goal is termed shared intentionality . Reddish, Fischer and Bulbulia ... / more

Seeing mountains in molehills: Embodied visual perception of the environment

... at increasing the charm, appeal, or magnetism of the goal , might result in it appearing closer.  These and other suggestions ... / more

Marrying smart or marrying instead of being smart? The goal conflict between MRS degrees and STEM degrees

... The Romance-STEM Conflict For women, the goal of being “romantically desirable” may interfere with the goal of pursuing STEM. Firstly, STEM has traditionally been considered a ... / more

What makes Olga run?: The mystery of the 90-something track star and what she can teach us about living longer, happier lives.

... also high in conscientiousness: She is very determined and goal oriented, and has high expectations of herself regarding things she has ... / more

From candidate genes to genome-wide association studies

... Human Genome Project , an international project with the goal of determining the sequence of base pairs that make up human DNA , ... / more