1 results for „source derogation“
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magazine issue | 02/2014
The good, the bad, and the ugly of the Dove Campaign for Real Beauty
... and that physical appearance should be transformed from a source of anxiety to a source of confidence. This message was delivered through ... against’ by purchasing Dove. This may lead to source derogation , as many consumers may reject the legitimacy and ... / moreHere you can search the entire InMind magazine for any content of your choice. You can reduce your search results by selecting one or more filter options in the right column.