23.04.2024 |
magazine issue | 04/2024
written by Lea Sperlich
Horoscopes – why we believe in them
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keywords:
horoscope / Barnum effect / Forer effect / marketing / cognitive bias / The Greatest Showman
Horoscopes – why we believe in them
When reading horoscopes, we often find sentences like: "Sometimes you are extroverted, sociable, and open-minded, sometimes rather introverted, skeptical, and reserved." If you feel that this statement applies to you, you're not alone. Horoscopes often seem to be very accurate; an observation that might be attributed to the Barnum effect. / more