20.08.2013 |
magazine issue | 09/2008
written by Theresa DiDonato
The Surprising Effect of Facial Appearance on Political Decision-Making
keywords:
face / heuristics / McCain / Obama / voting
The Surprising Effect of Facial Appearance on Political Decision-Making
If your citizenship comes with the responsibility - and privilege - of voting, then every few years you face an interesting challenge. Who will you vote for? Whether you choose to support an incumbent, a celebrated war hero, an experienced government official, or a new face on the political scene, psychologists are incredibly curious about the process by which you come to that decision. There is reason to believe that, coming from a thoughtful and prepared voter, your ballot will... / more