21.08.2013 |
magazine issue | 07/2007
written by Chi-yue Chiu & Angela Ka-yee Leung
Do Multicultural Experiences Make People More Creative? If So, How?
keywords:
creativity / culture / McDonald / multiculturalism / Starbucks
Do Multicultural Experiences Make People More Creative? If So, How?
MacDonalds' Rice-burger in Asia; Starbucks’ Coffee Mooncake in Singapore; Disneyland Yin-Yang Mickey Mouse Cookies in Hong Kong; Lay's Peking Duck Flavored Potato Clip … The list can go on. What is common in all these examples is that they are all novel product ideas created by integrating seemingly non-overlapping cultural or product ideas from Eastern and Western cultures. / more