Robert Cialdini
Dr. Cialdini is one of the most cited names in Social Psychology. He received his Ph .D. from the University of North Carolina and his post doctoral training from Columbia University. He is currently employed at Arizona State University. Dr. Cialdini is an expert in the fields of persuasion, compliance, and negotiation. His scientific work is also covered widely in the media, including appearances on Dateline NBC, CNN, ABC, etc. His website can be consulted at Influence at Work.