magazine issue 4 2014 / Issue 20

Word of mouth: How our tongue shapes our preferences, and why you should eat popcorn in the cinema

• written by Sascha Topolinski
• edited by Spike Lee

Topolinski, S., Likowski, K. U., Weyers, P., & Strack, F. (2009). The face of fluency: Semantic coherence automatically elicits a specific pattern of facial muscle reactions. Cognition and Emotion, 23 (2), 260-271.

Topolinski, S., Lindner, S., & Freudenberg, A. (2014). Popcorn in the cinema: Oral interference sabotages advertising effects. In press, Journal of Consumer Psychology.

Topolinski, S., & Reber, R. (2010). Gaining insight into the „Aha“- experience. Current Directions in Psychological Science, 19(6), 402-405.

Topolinski, S., & Strack, F. (2009a). The architecture of intuition: Fluency and affect determine intuitive judgments of semantic and visual coherence, and of grammaticality in artificial grammar learning. Journal of Experimental Psychology: General, 138 (1), 39-63.

Topolinski, S., & Strack, F. (2009b). Motormouth: Mere exposure depends on stimulus-specific motor simulations. Journal of Experimental Psychology: Learning, Memory, and Cognition, 35 (2), 423-33.

Topolinski, S., & Strack, F. (2010). False fame prevented - avoiding fluency-effects without judgmental correction. Journal of Personality and Social Psychology, 98(5), 721-733.

Topolinski, S., & Türk Pereira, P. (2012). Mapping the tip of the tongue - Deprivation, sensory sensitization, and oral haptics. Perception, 41(1), 71-92.

Tucker, M., & Ellis, R. (1998). On the relations between seen objects and components of potential actions. Journal of Experimental Psychology: Human perception and performance, 24, 3, 830–846.

Acknowledgments

The original research reviewed here was funded by the Deutsche Forschungsgemeinschaft (DFG) (Str264/26-1, TO 705/1-1). I thank Fritz Strack for those happy years of joint work.