Joop van der Pligt
Joop van der Pligt is a full professor of Social Psychology. His research focuses on risk perception and the acceptability of risks. Both health-related risks, as well as large scale societal risks recieved considerable attention in his research. Together with Frenk van Harreveld he studied causes and consequences of attitudinal ambivalence. His research also addresses risk communication and its impact on both the acceptability of risk and behavioral change.