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Embodied Persuasion: How the Body Can Change our Mind

The link between our mind and our bodily responses has long been studied by persuasion researchers. It goes back to the use of the term "attitude" to refer to the posture of one’s body (Galton, 1884), and to the notion that attitudes may reflect—and be influenced by—expressive motor behaviors (e.g., a scowling face can indicate a hostile attitude; Darwin, 1872). Colloquially, it is common to refer to an attitude as an individual’s position on an issue, although the meaning in... / more