10.02.2025 |
magazine issue | 02/2025
written by Dr. A. Marthe Möller
Do we really like what we like? How social influence processes shape our experiences when we are online
keywords:
online social influence / social media / user comments / entertainment experience
Do we really like what we like? How social influence processes shape our experiences when we are online
We have all been in that situation where we see a post on social media but spend more time reading the comments section than the actual post. In this scenario, can the comments written by others influence our own opinions about the post? More generally, can the reactions of other people change the way we perceive media messages? / more