21.08.2013 |
magazine issue | 06/2007
written by Nina Regenberg
Are Blonds Really Dumb?
keywords:
stereotypes / group / attitude / implicit
Are Blonds Really Dumb?
Blonds are dumb, foreigners lazy, women can't do math. We continuously encounter such statements in our every-day lives – even if most people obviously wouldn’t take them seriously. Nevertheless, we often act towards others as if they were members of a particular group and nothing more. The bases for such behaviors are stereotypes and prejudices. Stereotypes are subjective views about the characteristics, attitudes, and behaviors of the members of a particular group.... / more