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Do the Math: Cognitive Load Attenuates Negative Feelings

Last October (2008), a large email provider launched a new application, the so-called mail goggles, that requires people to quickly solve five moderately complex math problems before they are allowed to send out any email. By default, these mail goggles are only active late night on the weekend (which led some people to rename this application ‘Beer Goggles’), but it can be adjusted to any self-chosen time window. The application is meant to withhold people from sending... / more