social influence
Is banning bossy enough to enact real social change? Celebrity activism and the “Ban Bossy” campaign
- written by
- Jessica Tomory
Recently celebrity activists such as Beyoncé, Jenifer Garner, and Sheryl Sandberg have thrown their weight behind a campaign to ban the term “bossy” to describe women (banbossy.com, #banbossy). The goal of the campaign is to encourage young women to step into leadership roles and to assert...
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Who gives a Tweet? Fandom, social identity, and why people take to Twitter
- written by
- Jessica Tomory
When we think of the world in terms of categories and different groups of people, we think of the various groups to which we belong and our identities within such groups. The groups to which we belong impact how we perceive ourselves, how others perceive us, and the extent to which we express our...
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Would One Direction be as popular if we got to re-run the world?
- written by
- Ase Innes-Ker
In this post I ask why do songs, movies and books become popular? If you love something, it is easy to think it must be its obvious qualities, but if you work in promotion, you know that these qualities are not easy to spot. Usually, we look to our peers to discover new things – what Psychologists...
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