magazine issue 1 2012 / Issue 13

The Role of Honor and Culture in Group-Based Humiliation, Anger and Shame

• written by Alba Jasini, Bertjan Doosje, Kai Jonas & Agneta Fischer
• edited by Ashley Waggoner Denton

Honor, Culture and Humiliation

To fully comprehend the development and expression of emotions, it is important to understand the cultural features of the social contexts in which they are instigated. Based on the level of cooperation, competition, and individuality, cultures are categorized in two groups: collectivistic and individualistic (Markus & Kitayama, 1991; Triandis et al., 1998). While collectivistic cultures are defined by “the self-definition based on the group, subordination of personal goals to in-group goals, concern for the integrity of the group and emotional attachment to the group” (Triandis et al., 1998, p. 335), individualistic cultures are characterized by self-definition based on personal goals and weaker emotional bonds with the groups. According to Triandis et al., (1998), the in-group is demarcated differently in different cultures. In collectivistic cultures people tend to consider the family and kinship related by blood their primary in-group, while in individualistic cultures people define their in-groups more broadly as "people who are like me in the social class, race, beliefs, attitudes, and values" (Triandis et al., 1998, p. 326).

Among collectivistic cultures, Mediterraneans have developed a much more important sense of family as a primary group (Mosquera et al., 2002). The family in these societies is a group that shares a common identity expressed in the concept of family honor (Mosquera et al., 2002). According to Miller (1993), honor in these societies is strongly related to the social image and is concerned with avoiding humiliation. However, a similar concept of honor may also exist among East Asian cultures (Markus & Kitayama, 1991) and the Southern States of the United States (Cohen et al., 1998) where people maintain interdependent selves, and are highly concerned with saving their social images.

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These characteristics of cultures affect the development and expression of emotions (Fischer et al, 1999). Indeed, Mosquera and colleagues (2008) have shown that while the reported intensity of shame did not differ among non-honor-oriented group (Dutch people) and honor-oriented group (Spanish people), their motivational reactions were different: While the Dutch participants tended to withdraw from the personal insult situation, Spanish participants had the tendency to express verbal disagreement.

It is interesting that the difference between cultures is expressed not only in terms of behavioral tendencies but also in how strongly one feels humiliation and anger. In a cross-cultural study conducted by Doosje et al. (2011), aimed at comparing the experience of national humiliation in honor-oriented cultures (Albania and Hong Kong) versus non-honor-oriented cultures (The Netherlands), they found that a dishonoring event concerning the nation leads to stronger humiliation and anger in honor-oriented cultures than in non-honor-oriented cultures. Most importantly, the importance of honor explained this difference. In addition, the participants from honor-oriented cultures reported more aggression than the non-honor-oriented cultures. Specifically, the tendency to humiliate the attacker was reported more often by the Albanian than the Dutch participants, while the Dutch and Hong Kong participants did not differ from each other. Furthermore, the Hong Kong participants reported a stronger withdrawal tendency than the Dutch participants, while the Dutch and Albanian participants did not differ from each other. Evidently, in-group derogation evokes different emotional reactions among people of different cultures. Thus, importance of honor in the social organization of a society has a large impact on the development of emotions such as humiliation, shame and anger.